Thursday, September 25, 2014

How Social Media is Affecting the News

http://socialnetworkingnews.org/how-social-media-is-affecting-the-news/


A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news:


Social Media as a Pathway to News.


Facebook is the clear winner here. Roughly two-thirds (64%) of U.S. adults use Facebook and half of those users get news there — amounting to 30% of the general population. So much for the idea of abandoning Facebook due to low organic reach. If you are a publisher ( news or blog), or you want traffic to your newsroom, Facebook is still your best bet. You may have to figure out ways to increase your reach or pay for news feed ads, but your audience is there.


YouTube comes in second as a source of news traffic. About half of Americans use the site and a fifth of them get news there – that’s 10% of the adult population.


Source: www.business2community.com


See on Scoop.itsocial networking




http://socialnetworkingnews.org/wp-content/uploads/2014/09/50b94139-c5ee-4cbb-b5c8-4c7824422ac0.jpg

No comments:

Post a Comment