YouTube beauty guru Michelle Phan getting into music biz

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REUTERS

LOS ANGELES — Michelle Phan, YouTube beauty maven and entrepreneur, now wants to get her manicured hands into the music biz as well.

Phan, whose beauty and makeup tips channel on YouTube has 7 million followers, is forming music label Shift Music Group in partnership with Cutting Edge Group (CEG), a music financing and services provider that specializes in music for films, TV shows and advertising.

Shift Music, according to Phan and CEG, will be geared toward using the power of social media to spread awareness for new and existing artists.

“I am passionate about finding undiscovered and talented artists,” Phan, 27, said in announcing the pact. “I want to help those artists get to the next level, and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision, and have a proven track record in innovation in the music business.”

Source: www.reviewjournal.com

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