Advertisers face social media backlash : News from warc.com

http://socialnetworkingnews.org/advertisers-face-social-media-backlash-news-from-warc-com/

NEW YORK: Even as Facebook announced the launch of a new ad platform, Atlas, which it claims will deliver ‘people-based marketing’, a backlash appears to be under way with a new ad-free social network attracting 30,000 new user requests every hour.

A Facebook blog post said that marketers using Atlas would be able to “easily solve the cross-device problem through targeting, serving and measuring across devices”, while at the same time connecting online campaigns to actual offline sales.

Omnicom, the agency holding company, has already signed up to an agency-wide ad-serving and measurement partnership and plans to jointly develop integrations to enable more automated capabilities for its clients, including Pepsi and Intel which are among the first testing the new platform.

Source: www.warc.com

See on Scoop.it – social networking

http://socialnetworkingnews.org/wp-content/uploads/2014/09/42eee8d2-03d5-437c-8347-8487b6d5bb17.jpg