Is Facebook A Waste Of Retail Marketing Dollars?

http://socialnetworkingnews.org/is-facebook-a-waste-of-retail-marketing-dollars/

Another day, another study claiming that social shopping is either the greatest thing since sliced bread, or that it matters not. Take your pick. There’s a study to back up each point of view.

Take this new piece of research that says social media’s influence is on the decline and suggests investment is misplaced and might be better allocated to new in-store and mobile technology. But is Facebook a waste of retail marketing dollars?

Studies in general are both rubbish and incredibly useful. Retailers are hungry for research on how social media impacts consumer behavior. Facebook might be 10 years old, but its impact on modern retail is still a work in progress. Factor in newer social platforms such as Twitter TWTR +0.86%, Instagram and Pinterest, and the landscape becomes even more cluttered.

Source: www.forbes.com

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