http://socialnetworkingnews.org/hello-ello-what-you-need-to-know-about-the-new-social-network-stealing-users-from-facebook/
Facebook has been abuzz of late about a curious new phenomenon: People leaving Facebook in favor of a smaller, simpler social media site called Ello. The fervor for Ello took hold this week in light of Facebook’s recent “real names” crackdown – forcing folks to use their legal names on their profiles or be locked out of the service – which has especially affected members of the LGBTQ community.
Though there are other Facebook-alternatives, including Diaspora and Google+, many are now flocking to Ello.
What is Ello?Ello is an invite-only social network created by Paul Budnitz, along with graphic designers Todd Berger and Lucian Föhr, and creative engineers from Mode Set. By the creators’ own description, Ello is a “simple, beautiful, and ad-free social network.”
Source: www.salon.com
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