Leverage Social Media to Accomplish Social Selling - Times of San Diego

http://socialnetworkingnews.org/leverage-social-media-to-accomplish-social-selling-times-of-san-diego/

There are still many of us who believe sales are made on through direct communication. This hold true for the B2B space especially. But the word on the street is that “content is king” and the more content you put out there the better brand rapport you build. Consumers and businesses buy based on rapport and the “perception” of a brand online. The actual sales process is strengthened through the use of social media.

Social selling is all about the brand-building process, which converts into trust. The more familiar prospects are with the brand, the more potential buyers you have. As a result, you will be able to convert the sale. Once this groundwork has been laid out, then it is much easier to ask for the sale.

Source: timesofsandiego.com

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