Moko targets the evolution of the social network with micro social communities, says Northland Capital Markets

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Moko Social Media (NASDAQ:MOKO) shares rose today after analysts at Northland Capital Markets initiated coverage on the mobile app company with an outperform rating and a price target that is almost double its current value, citing the highly-tailored nature of Moko’s business strategy.

The company, which was founded in 2004 and initially started in Australia, targets micro-social commuinities through its mobile applications, of which it expects to have launched six by January.

These micro-social communities are the evolution of the social network, wrote Northland analyst Darren Aftahi in his research report released Tuesday.

While Facebook, Twitter and Google Plus account for $2.1 billion plus of global social networking users, they are limited in scope in terms of addressing large sub-segmented social communities that share a common interest with the need to communicate with each other, he said.

Source: www.proactiveinvestors.com

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