Hootsuite reveals paid social media marketing and e-commerce plans

http://socialnetworkingnews.org/hootsuite-reveals-paid-social-media-marketing-and-e-commerce-plans/

Hootsuite will soon allow users to schedule and manage paid social media marketing across their channels, Ryan Holmes, CEO, has told the Guardian.

Following a $60m (£37m) funding injection from US asset managers, disclosed last week, Hootsuite CEO Ryan Holmes said he was ready to expand the software’s capabilities.

Over the next 12 months, Holmes said, the company would be working on introducing features that will help users to buy social advertising across all of their social networks, directly from the dashboard and informed by Hootsuite’s analytics.

Source: www.theguardian.com

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