http://socialnetworkingnews.org/video-facebook-will-now-ask-people-hid-ad-banish-offensive-ones/
Facebook needs to know if you just thought an ad was annoying, or if it was actually inappropriate and no one should see it, so it’s now asking people why after they hide ads they see on the service. Ads marked as offensive or inappropriate will be pulled from Facebook’s site and apps, while the individual user will simply see less ads like those they mark as annoying. Facebook will also weight hides more heavily in its algorithm if they’re from people who don’t hide ads often.
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