http://socialnetworkingnews.org/the-social-media-advertising-beginners-guide-for-twitter-facebook-and-linkedin/
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.
I often speak to marketers who are just getting started with online advertising and I offer the same advice at the start of each call. Advertising is complex, and it is never a set it and forget it process. Advertising requires testing and checking, and it requires a touch on all forms of advertising to truly see what is effective. In addition to display advertising with our networks, I suggest giving social a try.
In fact, social media recently became the most effective digital advertising channel for driving impressions, clicks, and conversions. These days, businesses are allocating on average 28% of their spend towards it.
Source: www.business2community.com
See on Scoop.it – social networking
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