Facebook killer called Ello gets the timing right

http://socialnetworkingnews.org/facebook-killer-called-ello-gets-the-timing-right/

SAN FRANCISCO (MarketWatch) — There has been a lot of chatter on social media this week about a new social network called Ello, which is getting buzz for its anti-Facebook Inc. stance. But is the start-up, which accepts no advertising and does no data mining, ready for prime time?

Ello has apparently been gaining such a huge influx of new users that its servers were having problems in the past two days, despite the requirement that you need an invitation to join. As Ello tells users who visit its simple, clean, black-and-white site: It has a “manifesto.”

“Your social network is owned by advertisers,” reads Ello’s “about” page. “Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. … We believe there is a better way.”

Source: www.marketwatch.com

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