How marketing firms are scanning your social media photos for clues

http://socialnetworkingnews.org/how-marketing-firms-are-scanning-your-social-media-photos-for-clues/

In the era of social networking sites, it has become common practice to tailor our photos so we come across in a certain way.

But now there’s a whole new audience that ‘selfie’ fans need to take into consideration.

Big brands have started using state-of-the-art computer software to scan the swathes of photos posted on sites such as Instagram for clues about their prospective customers.

Companies such as Coca-Cola are using a new image recognition software to track their logos – as well as 2,500 other ‘details’ – in the 1.8billion photos that flood social networking sites each day.

Source: www.dailymail.co.uk

See on Scoop.it – social networking

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