Top tips to capitalize on social apps - Social Marketing - BizReport

http://socialnetworkingnews.org/top-tips-to-capitalize-on-social-apps-social-marketing-bizreport/

Kristina: What mistakes are you seeing brands make in social app development?

Lee Cottle, Director, VP Global Head of Sales, Push Technology: The number one mistake that many brands make when it comes to social app development is that they don’t incorporate a data management strategy, thereby sacrificing on performance.
Consumers today have high expectations for apps, and the majority won’t tolerate slow load times. Thus, the best social apps are the ones that ensure great performance for users, in spite of all the data that must be loaded each time they open or update.

Source: www.bizreport.com

See on Scoop.it – social networking

http://socialnetworkingnews.org/wp-content/uploads/2014/10/930a441a-80a7-4700-85ae-39fcd289de75.jpg