http://socialnetworkingnews.org/its-no-longer-a-question-whether-to-use-social-media-for-customer-service/
It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.
Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.
Source: www.entrepreneur.com
See on Scoop.it – social networking
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