Engaging customers, make social media work

http://socialnetworkingnews.org/engaging-customers-make-social-media-work/

In the retail sector the countdown to the end of the year has already begun, complete with sales and marketing campaigns designed to get the most out of consumers before Christmas. An integral part of this strategy, for retailers and small businesses alike, is the social media component.

Organisations are using social media platforms like Facebook and Twitter more and more to engage with customers, identify prospects and foster relationships. Even more so, social media can be used to raise a brand’s profile, improve customer service or gain insight into competitors and even generate sales.

Source: www.onlinesocialmedia.net

See on Scoop.it – social networking

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