Social TV: How The Second Screen Is Connecting Fans & Advertisers

http://socialnetworkingnews.org/social-tv-how-the-second-screen-is-connecting-fans-advertisers/

2014 #SMX #SocialMedia Marketing Conference session preview – Speakers from Nielsen Social, Twitter and Comedy Central to dive into audience data and demographics, talk about how social media and the second screen impacts fan engagement, online content creation and digital advertising dollars.

Source: marketingland.com

See on Scoop.it – social networking

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