The Future of Social Media: Paid vs. Organic

http://socialnetworkingnews.org/the-future-of-social-media-paid-vs-organic/

The future of social media is in paid content, which requires a different strategy than organic. How can you prepare?

Social media started as an organic marketing tool with an emphasis on creating engaging and interesting content that people actually liked. Over the past three to five years, paid (or sponsored) content has become a staple of most social media marketing efforts. While Facebook has been the clear leader in driving paid social media content by actively reducing the exposure of organic content, most other social networks are testing paid content (including newer networks like Pinterest and Instagram).

Source: www.clickz.com

See on Scoop.it – social networking

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