Taylor Swift Is the Reigning Queen of Celebrity Social-Media

http://socialnetworkingnews.org/taylor-swift-is-the-reigning-queen-of-celebrity-social-media/

“I cyber-stalk because I care,” Taylor Swift tweeted Monday, with the hashtag #taylurking at the end. For the uninitiated, taylurking is a play on lurking, which means to spy on people online without them realizing; in Taylor’s case, it meant she was pulling photos of fans posing with her new album at Target and then posting them to Twitter. If you are over the age of 25 and sort of creeped out by this behavior, don’t worry; her fans loved this, as she knew they would, because Taylor Swift is really, really good at social media. She treats her fans like friends, speaks their language, plays their games — all while encouraging their documentation of her album purchase. It is social media marketing extended to the hyper teenage BFF extreme. And it’s totally working.

Source: www.vulture.com

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