http://socialnetworkingnews.org/drive-business-goals-and-social-media-though-enterprise-collaboration/
“’Social’ makes us nervous. What’s in it for me?” asks Lauren Klein, a Social Business, Leadership and Communities Strategist at Hitachi Data Systems, while speaking at a recent conference. Klein was referring to a common question senior executives ask as they’re considering an enterprise social platform designed to enhance communications and collaboration among employees, partners, and clients.
Source: www.forbes.com
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