How to turn Vines and Snapchats into advertising gold - Telegraph

http://socialnetworkingnews.org/how-to-turn-vines-and-snapchats-into-advertising-gold-telegraph/

Brands used to plough resources into making 30-second TV commercials. But they’re now dealing with the fact that young consumers don’t watch TV anymore.

Instead, social media sites like Vine, Snapchat, YouTube and Instagram are becoming more and more popular.

Helping brands cash in on this trend is Niche, a US start-up which has worked with 100 brands including Coca-Cola, Warner Brothers and HP since launching just over a year ago.

Source: www.telegraph.co.uk

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