Turning Employees into Social Media Ambassadors ... Gently

http://socialnetworkingnews.org/turning-employees-into-social-media-ambassadors-gently/

When it comes to social media, your employees are just like any other consumer: They talk to friends, share opinions and discuss their interests and hobbies. Perhaps most important, they also post about their experiences with the brands they buy from.

Many companies have already made the connection between employee social media activity and brand advocacy and realized its marketing potential.

Source: www.businessnewsdaily.com

See on Scoop.it – social networking

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