How to do selfie-powered marketing

http://socialnetworkingnews.org/how-to-do-selfie-powered-marketing/

Marketing to women seems so easy, the way Erika Geraerts tells it. Women like ­taking selfies, right? They love talking to each other on social media, yes? And word of mouth is the best form of advertising you can have.

So when you have an idea for a product – say, body scrub made from leftover ­coffee grinds and a bit of oil – what better way to get it out there than have your ­potential customers sell it for you?

Geraerts, 25, and her partners – Bree Johnson, 27, and Jess Hatzis, 28 – smeared some of their frank body coffee scrub over themselves, took photos and flicked them out on to Facebook, Twitter, Instagram and Pinterest.

Source: www.brw.com.au

See on Scoop.it – social networking

http://socialnetworkingnews.org/wp-content/uploads/2014/10/4dfd8f13-9142-42f6-ba0e-e8f0db3bf023.jpg