With selfies and listicles, U.S. politicians go vote-hunting on social media

http://socialnetworkingnews.org/with-selfies-and-listicles-u-s-politicians-go-vote-hunting-on-social-media/

Reuters) – From viral videos to selfies, listicles and “throwback Thursday” photos, candidates in the Nov. 4 midterm elections are leaving no social media stone unturned.

Where a 2010 gubernatorial or congressional campaign could proudly claim an active presence on Twitter as something almost fashion-forward, in 2014 a multifaceted digital strategy is seen as a prerequisite, even if little research exists to show how much online politicking translates into votes.

Virtually all candidates are on Twitter and Facebook. Some have Instagram accounts brimming with snapshots from the trail. Most raise money by email and many buy online ads.

Source: www.reuters.com

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