How to Leverage Live Marketing With Social Media Before, During and After Events

http://socialnetworkingnews.org/how-to-leverage-live-marketing-with-social-media-before-during-and-after-events/

Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.

Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says “it’s up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets they’re trying to reach.

Source: www.entrepreneur.com

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