Are Social Media Content Agencies and Experts Taking You for a Ride?

http://socialnetworkingnews.org/are-social-media-content-agencies-and-experts-taking-you-for-a-ride/

There are many agencies, consultants, and “experts” living off the perception that social media marketing is a complex science, beyond the ken of mere mortals. Their social media content strategies are driven by as many graphs, metrics, and loosely defined abstract concepts as the client is willing to pay for.

Source: contentmarketinginstitute.com

See on Scoop.it – social networking

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