Social networking going the e-com way?

http://socialnetworkingnews.org/social-networking-going-the-e-com-way/

That Facebook and Twitter dominate social media is no surprise. From introducing ad formats, to promoted posts for brands to engagement with consumers, the two have constantly worked to stay relevant to a restless digital population while successfully monetising the platform. Now they are looking to upgrade brands from plain vanilla engagement to actual sales and ROI (return on investment).

Source: www.business-standard.com

See on Scoop.it – social networking

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