5 Mistakes Marketers Make When Integrating Social Media and Email Marketing

http://socialnetworkingnews.org/5-mistakes-marketers-make-when-integrating-social-media-and-email-marketing/

Email and social media can be a powerful combination. In order to really get the most value out of both channels, it’s important to look at them as complementary elements that speak to each other, creating a whole picture that’s greater than the sum of its parts. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.

Source: www.business2community.com

See on Scoop.it – other networks

http://socialnetworkingnews.org/wp-content/uploads/2014/11/2914d583-73a6-4c7e-89e5-d3bb763106f3.jpg