http://socialnetworkingnews.org/cbs-to-display-live-social-media-posts-during-broadcast-of-macys-day-parade-broadcasting-cable/
This Thanksgiving, CBS is bringing real-time Facebook, Twitter, and Instagram posts to TV sets across the U.S. Throughout the country, anyone tuning in to its annual coverage of the Macy’s Day Parade can have their thoughts or pictures seen on national television by millions of viewers. The only requirement: tag each post with #tdaycbs.
Last year marked the first time CBS used Vidpresso in its coverage of the Macy’s Day Parade. CBS showed Instagram photos of dozens of people watching the parade from home out to millions of others watching. Because of its success and warm reception, the national television network is bringing this feature back for the second consecutive year.
Source: www.broadcastingcable.com
See on Scoop.it – other networks
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