Soci Raises $1.5M to Expand Social Media Management System | Xconomy

http://socialnetworkingnews.org/soci-raises-1-5m-to-expand-social-media-management-system-xconomy/

As marketers become more sophisticated about the use of social media, Afif Khoury says it’s clear that increasing the size of your fan base can be a misleading statistic. It’s not enough to just sign up fans online.

Instead, the goal for social media marketing has shifted to building an audience that is engaged, and supportive of your business, cause, or community. “The key to social media is content,” Khoury says. “You can’t just inundate [fans] with coupons and deals.

Source: www.xconomy.com

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