Sunday, November 30, 2014

Heartland Brewery receives backlash for ‘racist’ slogan

http://socialnetworkingnews.org/heartland-brewery-receives-backlash-for-racist-slogan/


Heartland Brewery is drawing some bad buzz over a slogan that for many invokes slavery.


The boneheaded beerhouse’s Bavarian Black Lager promises customers will become “a slave to the flavor” — sparking a brouhaha among customers who believe the seasonal suds’ saying smacks of racism.


“It’s just wrong,” said one white patron as he stared up at the sign at the brewery chain’s Union Square location.


“It’s actually crazy,” added a 42-year-old man who would only identify himself as Ryan.


“There’s a better way to express what they’re trying to express without eliciting that mindset.”


The beer slogan’s racist interpretation wasn’t lost on Ryan’s father-in-law.


Source: www.nydailynews.com


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