Come clean on ads, vloggers told

http://socialnetworkingnews.org/come-clean-on-ads-vloggers-told/

Video bloggers – or “vloggers” – need to make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned.

The new guidance to vloggers was issued following an investigation carried out by BBC Newsround.

Several UK vloggers were paid to praise Oreo biscuits, but none of the videos was clearly labelled as an advert.

Mondelez, the biscuit company behind the adverts, said it was disappointed but would not show the videos again.

Source: www.bbc.com

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