Social Networking vs. Social Advertising

http://socialnetworkingnews.org/social-networking-vs-social-advertising/

The vast digital realm allows brands and consumers to form personal connections with each other literally at the click of a button. When we as marketers evaluate platforms like Facebook, Twitter, Instagram, or LinkedIn, we often think of product advertising. Let us not forget that the native title of these platforms: “social networks.” Not “social ad space” or “social sales megaphones.”

Overall responsiveness to social media ads remains low, with only a small share of consumers reporting that they’ve made a purchase directly as a result of seeing an ad. However, it is increasingly clear that social media plays a key role in the way that many consumers interact with brands, find out about products, and research products they’re considering purchasing.

Source: www.business2community.com

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