http://socialnetworkingnews.org/quizup-to-become-social-media-platform-the-reykjavik-grapevine/
Startup software developer Plain Vanilla, which last year found major success with the smartphone game QuizUp, has announced its plans to turn the game into a social media platform.
The original QuizUp has been described as “a mobile trivia app similar to the game Trivial Pursuit”.
“We no longer look at QuizUp as a game for smartphones but as a social network that can affect people’s lives all over the world, and create more value for the company,” said Plain Vanilla’s founder and CEO, Þorsteinn B. Friðriksson, interviewed by Vísir.
Source: grapevine.is
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