Businesses have to allow Facebook at work if Facebook at Work is to succeed

http://socialnetworkingnews.org/businesses-have-to-allow-facebook-at-work-if-facebook-at-work-is-to-succeed/

acebook’s announcement that it’s building Facebook at Work is a further sign that social media is maturing but will bring the gap between its 2.5 billion users and near absence of senior executives into starker relief.

For this kind of enterprise-wide social network to work, these are the people to convince and convert.

It can be difficult to persuade decision-makers of the value of social media, including productivity gains, when many still believe it’s a fad or that there is no quantifiable return on investment.

Source: www.smartcompany.com.au

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