Social media and the law: advice for businesses – live Q&A

http://socialnetworkingnews.org/social-media-and-the-law-advice-for-businesses-live-qa/

Social media allows businesses to directly shape their brand identity, open a two-way relationship with customers and offer the not to be undervalued opportunity to directly mock their competitors in public, but it can also be a legal minefield.

Twenty years ago and a company’s publishing strategy would have been carefully crafted by a PR team conscious of the potential legal implications of their content. Today, a brand built up over decades could be shattered in seconds by a single libellous tweet. But avoiding disaster needn’t be difficult

Source: www.theguardian.com

See on Scoop.it – other networks

http://socialnetworkingnews.org/wp-content/uploads/2014/11/3a343663-45cc-4c75-8c6b-e0b307829355.jpg