Viral power: Social media can kill a business

http://socialnetworkingnews.org/viral-power-social-media-can-kill-a-business/

After a recent stay at Cedars & Beeches bed and breakfast in Long Branch, reviewer UrbanPhil took to TripAdvisor to register a complaint. The breakfast felt rushed and only offered one choice, he said, before issuing his verdict: three out of five stars.

Innkeeper Esther Cohen didn’t take long to respond. She thanked him for his stay and noted that her B&B offered an extensive menu. It had muffins, bagels, egg souffles, blueberry pancakes and on and on.

“I take every negative review seriously,” Cohen said. “You should answer. And 80 percent of the time, it gives you the opportunity to put yourself in a very positive advertising light.”

Source: www.app.com

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