Determining ROI for Paid Social Media Campaigns | SEJ

http://socialnetworkingnews.org/determining-roi-for-paid-social-media-campaigns-sej/

Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from social media, because it’s not only about the tool, but the team behind it.

While those are valid points, I still like to think that as marketers, it is crucial to measure the returns – especially given that we’re putting in effort and money to any platform which we have a presence in. This is because if you don’t measure, you could end up in a disaster – just like this man who spent $600,000 on Facebook ads, with zero returns. Can you imagine spending $600,000 with absolutely nothing back? What a painful experience!

Source: www.searchenginejournal.com

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