http://socialnetworkingnews.org/6-social-media-marketing-trends-for-2015/
Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great deal of attention among those that follow social media developments.
Whether Ello makes a dent in the social media ecosystem remains to be seen, but its creation points to a greater concern for the major players: niche social networks, such as Snapchat and Path that are exclusively mobile.
Source: www.practicalecommerce.com
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