MillerCoors Offers Free Delivery of Beer Via Social Media

http://socialnetworkingnews.org/millercoors-offers-free-delivery-of-beer-via-social-media/

CHICAGO — MillerCoors is offering free delivery of Miller Lite beer through Twitter to football fans in Boston, New York, Seattle and Washington, the most high-profile initiative to come out of the brewer’s year-old technology incubator, according to a report in the Chicago Tribune.

The promotion with Boston-based alcohol delivery startup Drizly marks the first time the beer giant has linked social media with ecommerce, Dilini Fernando, digital marketing manager for the Chicago-based brewer, told the newspaper. She leads the incubator. Here’s an abbreviated Q&A from the Chicago Tribune about how the promotion works.

Source: www.cspnet.com

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