http://socialnetworkingnews.org/facebook-challenging-youtube-as-place-to-watch-super-bowl-ads/
Over the past few years, YouTube has been the place to go to watch, share and comment on Super Bowl ads. But now Facebook is coming on strong.
The research firm iSpot.tv, which tracks ads on TV and the Web, found that as of Friday afternoon Super Bowl ads had been viewed 100 million times online, up from 69.2 million at this point last year.
But perhaps even more noteworthy is Facebook’s surge. The social network, which last year was essentially a non-factor in Super Bowl ad viewing online, now makes up 35% of the views iSpot.tv is tracking, according to the company’s chief executive, Sean Muller.
Source: blogs.wsj.com
See on Scoop.it – other networks
http://socialnetworkingnews.org/wp-content/uploads/2015/02/05526af4-47e6-49ed-802a-b152a8573f0d.jpg
No comments:
Post a Comment