How Social Media Can Elevate Your Marketing Automation

http://socialnetworkingnews.org/how-social-media-can-elevate-your-marketing-automation/

Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media marketing program in place, you can attract new, highly targeted audience members who are likely to find your product to be a great fit for their needs.

By finding and engaging with these people on social media, always in a manner that’s more helpful than sales-y, you can expand your audience and capture a consistent flow of qualified leads for automated follow-up

Source: www.forbes.com

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