The Google drug and other ways to up your social media game in 2015 | Travel Industry News & Conferences - EyeforTravel

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You may have garnered a few hundred, if you’re lucky thousand, new fans over the Christmas period through various social promotions but is there anything you can do differently in the coming year?

Calculating return on investment for social media is not an exact science but what can be said confidently today is that it plays an important role throughout all stages of the travel buying cycle. Most people will agree on the above but for a channel that’s often quite hard to justify to the top dogs, what really matters?

Source: www.eyefortravel.com

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