Social media data doesn’t predict offline human behaviour, says study

http://socialnetworkingnews.org/social-media-data-doesnt-predict-offline-human-behaviour-says-study/

Researchers at McGill University in Montreal and Carnegie Mellon University in Pittsburgh have suggested that studies claiming social media data can predict online and offline human behaviour may be flawed.

Over the years, studies conducted have found that social networks can be used to predict everything from the performance of summer blockbusters to fluctuations in the stock market.

Source: www.siliconrepublic.com

See on Scoop.it – other networks

http://socialnetworkingnews.org/wp-content/uploads/2014/12/092cfa90-0175-4ad6-921a-f000d9795614.jpg