‘Monster Strike’ Gives Former Social Media Giant Mixi a Second Act

http://socialnetworkingnews.org/monster-strike-gives-former-social-media-giant-mixi-a-second-act/

TOKYO — It was a familiar trajectory for a social network like Facebook that did not happen to be Facebook: One moment there were tens of millions of users and a multibillion-dollar stock market valuation. The next, a plunge toward whatever-happened-to-it oblivion.

But the Japanese technology company Mixi, once the dominant social network in its consummately Internet-connected home market, is rewriting the ending to its story, thanks to a striking act of self-reinvention.

Source: www.nytimes.com

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