Five things great brands will do differently on social media in 2015

http://socialnetworkingnews.org/five-things-great-brands-will-do-differently-on-social-media-in-2015/

Social media marketing came of age in 2014 with Facebook named advertising medium of the year and big brands doubling down on their paid media investment. Marketers have begun realising that these channels have huge potential to drive results when done right. It’s a good time to take stock and think about what brands could be doing even better going forward and here are five suggestions I think should shake up the industry a little in 2015.

Source: www.theguardian.com

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