‘Influencers’ move social media markets

http://socialnetworkingnews.org/influencers-move-social-media-markets/

If your business is not on social media, you’d better get your act together.

So says Dan Steele, chief operating officer of Las Vegas’ The Influential Network.

Social media lets businesses connect directly with customers and create conversations around their brands, products or services, he said.

“Digital is growing and it’s important to have net space,” Steele said. “When you create a billboard or television ad, you can’t track who sees it. We can deliver real metrics about who saw the ad and who they are by creating real campaigns for a tenth of the price of traditional media.”

The company works with powerful social media figures, or influencers as they’re called, to promote products and brands to the masses.

Source: www.reviewjournal.com

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