http://socialnetworkingnews.org/case-for-the-the-social-media-executive/
This topic is one that is hotly debated over and over. Many articles I have read over the past few years suggest that all companies should share in the responsibility for sending out communications to people on behalf of their client. Some companies achieve this through shared access through a company profile on different social media platforms. Other companies insist that employees have their own profiles and use their best judgement or formal policies to insure they are meeting proper company protocol when communicating with others.
Source: www.business2community.com
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