http://socialnetworkingnews.org/how-social-media-analytics-is-going-to-evolve-in-2015/
Social media has been a boon for the common man as well as brands. “According to statistics, there are about 1.79 billion users of social media in 2014 and it is projected to reach about 2.44 billion by 2018. Thus, it’s imperative for businesses to streamline their marketing endeavors strategically,” informed Titir Pal, Director – Products and Solutions at Absolutdata Analytics.
While social networks have given us immense power to create history, brands have been empowered by the medium too. Today social media offers the best analytics and measurement techniques like no other medium. According to a recent study, the social media analytics market will grow from $620.3 Million in 2014 to $2.73 Billion in 2019, at a CAGR of 34.5%.
Source: www.business2community.com
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