Hollywood Tracks Social Media Chatter to Target Hit Films

http://socialnetworkingnews.org/hollywood-tracks-social-media-chatter-to-target-hit-films/

BEVERLY HILLS, Calif. — Hollywood has long relied on consumer surveys to answer a question about soon-to-arrive movies: To what degree have marketing materials made a film a must-see?

It used to be easy for studios to use that data, provided roughly a month before release, to improve ticket sales for a film’s opening — a creative tweak to an ad, for instance, or more male-focused TV spots.

Source: www.nytimes.com

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