Apple Is Warming Up To Social Media

http://socialnetworkingnews.org/apple-is-warming-up-to-social-media/

Here’s something you don’t hear often: “Apple is hiring a social media expert.” But it’s true, says 9to5Mac: The notoriously social-shy giant is on the hunt for somebody to head up social media efforts in Los Angeles.

It’s strange when you think about it, but the most valuable company in the world does not tweet. It has a YouTube channel, but the comments are turned off. And, of course, its only attempt at launching a social network of its own led the field as the company’s most widely ridiculed move until only recently, when it estimated that surely, literally every single one of its customers is into dad rock

Source: www.fastcompany.com

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